Hello everyone, my name is Erica and I am a custom bling artist. In the past 20 years I’ve blinged hundreds of items from dance costumes to gowns, from tumblers to wreaths. 

But in this last year, I decided to fully focus on Varsity letterman jackets. I am not new to the cheer and dance world, however. In the past, I have coached varsity dance at Bishop Alemany High School (2005-2012), was a song/pom instructor for the United Spirit Association (USA) (2010-2011), and for almost ten years I owned a successful dance studio called Royalty Dance Academy. 

Unfortunately, the pandemic happened, and I went from 300 students to 30. It was during this heartbreaking time, that I found out I would soon be a mom to my beautiful son. I decided it was best to close the studio and fully focus on what was the “silver-lining” in this sad time, my first-born child.

Shortly after that, a friend asked if I could embellish her niece’s letterman jacket. I was a little nervous at first, because I did not want to ruin it. But in the end, my first full bling jacket ended up coming out soooo beautiful. And as they say, “the rest is history!”

After that first letterman jacket, things started off very slow, but then I ended up getting very busy summer 2024 blinging jackets from all around the nation. At the same time, my Instagram page blew up and I even had the opportunity to bling two jackets for Alicia Keys and Swizz Beatz! After that amazing experience, I was approved to partner with Swarovski® which has truly been a DIYer’s dream. 

I now have two bling artists, Tara and Jesse, who help with the jackets, and Danielle who answers all your emails and questions. I am looking forward to blinging for more of you this year and even have plans to make tutorials. I’m glad I can continue to create and make people sparkle, on and off the field, with my bling work!  

-Erica Hernandez 

Owner of Erica’s Sparkly Designs